Search Engine Optimization has been changed during the last decade a lot. Google and other search engines are smarter than ever before and now you can't rank higher on the first page by keyword stuffing or using the focus keyword in headings again and again.
Now you need to be smart enough to convince the search engines that your content is the best content available online for this specific search term and it has all the required information. You need to follow the latest Google algorithms as well and need to be as natural as possible. Only then you will be able to rank higher on the top page of Google and other search engines.
Well, here are a few things that you should focus on and follow these trends to get success in SEO in 2021.
SEO Trends to Follow in 2021
1- Reach Social Media Influencers
In 2021, the information flow is rapid and topics got viral in no time. This is all because of a lot of social media influencers who have a huge fan following. When they talk about a topic or they break news, it got viral as their fans share the same content again and again on different social media platforms.
So, if you want to get success in the field of SEO in 2021, then you should reach the social media influencers and request them to talk about your product, app, service, or business. In this way, you can get the attention of thousands of potential customers in no time and the traffic and social signals you get through this would be good enough to convince search engines that this content is best to be placed on the top.
2- Try To Rank on Google Zero Position
Confused?? Everyone wants to get rank in the 1st position of the Google search result, then what is this zero position? This is actually the Featured Snippets of Google where Google shows only one website and mostly this site has a list, a definition, an answer to a question, or anything related to the searched query.
The user who searched for that query will not require clicking on the site to get the answer. This is because Google smartly pic up the content from that page that is most relevant to the search query and shows it on the search result page.
But if it has a long list, or if the answer is long and needs more explanation, the user will click on the website for sure. This is because from the shortlist or from the short answer he is convinced that this is the search result that he was looking for and now he has to click on that to get more details.
Here you can get more details about how to increase traffic to your website with different methods in 2021.
3- Focus on Short Videos
It is an established fact that videos are a great way to introduce yourself along with the services you provide. Or if you have a smart app, you need to make an interesting video for that to get more downloads and installs for your application.
Short videos can do this for you. People in 2021 don't have so much time to watch your 5 minutes to 10 minutes explaining videos; they need a quick intro of the app in 15 to 30 seconds. If you get their attention in these 15 to 30 seconds, you are succeeded in getting new customers or users.
Tik Tok is a platform that you can use for short videos. You can also use Instagram reels or Facebook stories. All these short video platforms can provide you great exposure and based on the user interaction and social signals again, Google and other search engines will consider your app or web page to be good enough to rank higher in Google.
4- Make Website Mobile Friendly
Here you want to learn about how to make existing website mobile-friendly. It is very important to make a mobile-friendly website in 2021 because only a mobile-friendly website is a search engine friendly site as well.
According to various surveys, more than 70% of internet traffic comes from mobile devices or tablets in 2020. It will increase further in the year 2021 as well. So, when more people are searching from mobile devices it is important to give them a good interface and a good responding website on mobile
If you are able to do so, you can get rank higher in Google as Google will consider the mobile-friendliness behavior of your website to be a big plus.
With these 4 points, you should also focus on traditional and best SEO strategies as well. Like, you need to focus on the long-tail keywords, local searches, business listing, business directories, and other techniques to create high-quality authority back links.